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Learning

Every Reading Becomes Something to Work With

Students ask their own course and get answers drawn from its readings, then study with guides, flashcards, and quizzes made from the same pages.

A student presents to her class in front of a projected screen.

Ask the Course

Answers From the Readings, With the Readings Named

Students ask in their own words. Each answer draws only on the materials the professor has released, and it lists the readings it rests on.

A course page with a student's question about the week's case and the answer beneath it.

Twelve Languages

Read in Another Language, or Heard Aloud

Any answer can be read in twelve languages or heard aloud. Here is the same answer in six of them, with its opening read aloud.

English, Spanish, French, German, Portuguese, Italian, Dutch, Swedish, Turkish, Hindi, Japanese, and Arabic.

The answer in English.

Study Tools

Made From the Same Pages

A student names a topic, and Riti writes the guide, the cards, or the quiz from the course's own materials.

A study guide on positioning and the value proposition, written from the week's reading.
Study Guide
A flashcard asking what a point of parity is in a brand's positioning.
Flashcards
A practice quiz question with four choices about a bakery's positioning claim.
Practice Quiz

The Student's Home

Every Course, and a Place to Ask Each One

Each student's home lists their courses and the next class, and it shows course surveys and assignments as they open. A recorded class becomes a transcript students can ask about, once the professor releases it.

A student's home page with the next class and four courses, each with its own box for questions.

Bring Riti to Your School

Write to us to see it with a course of your own.

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